        /* ── Hero ── */
        .home-hero {
            padding: 60px 56px 96px;
        }
        .home-hero-grid {
            display: grid;
            grid-template-columns: 1fr 1.05fr;
            gap: 64px;
            align-items: center;
            max-width: 1440px;
            margin: 0 auto;
        }
        .home-hero h1 {
            font-family: var(--font-display);
            font-size: 84px;
            line-height: 0.97;
            letter-spacing: -0.04em;
            font-weight: 400;
            margin: 28px 0;
            color: var(--fg-0);
        }
        .home-hero h1 .italic {
            font-style: italic;
            color: var(--fg-2);
        }
        .home-hero h1 .gradient {
            font-weight: 500;
            background: linear-gradient(120deg, var(--accent), var(--accent-2));
            -webkit-background-clip: text;
            -webkit-text-fill-color: transparent;
            background-clip: text;
        }
        .home-hero p.lead {
            font-size: 18px;
            line-height: 1.55;
            color: var(--fg-1);
            max-width: 480px;
            margin: 0 0 36px;
        }
        .home-hero-ctas {
            display: flex;
            gap: 12px;
            margin-bottom: 48px;
            flex-wrap: wrap;
        }
        .home-hero-checks {
            font-family: var(--font-mono);
            font-size: 11px;
            color: var(--fg-3);
            letter-spacing: 0.06em;
        }

        /* ── Hero visual ── */
        .hero-visual {
            position: relative;
            aspect-ratio: 4 / 5;
            border-radius: 20px;
            overflow: hidden;
            background: var(--bg-1);
            border: 1px solid var(--line);
        }
        .hero-visual-inner {
            position: absolute;
            inset: 24px;
            border-radius: 12px;
            overflow: hidden;
            background: repeating-linear-gradient(135deg, #14141c 0 14px, #0e0e15 14px 28px);
        }
        .hero-visual-photo {
            position: absolute;
            inset: 0;
            width: 100%;
            height: 100%;
            object-fit: cover;
            filter: saturate(0.92) contrast(1.02);
        }
        .hero-visual-label {
            position: absolute;
            left: 0; right: 0; bottom: 0;
            display: flex;
            justify-content: center;
            padding: 6px 0;
            font-family: var(--font-mono);
            font-size: 10px;
            color: var(--fg-2);
            letter-spacing: 0.12em;
            background: linear-gradient(0deg, rgba(0,0,0,0.55), transparent);
        }
        .hero-spectral {
            position: absolute;
            inset: 0;
            width: 100%;
            height: 100%;
            opacity: 0.18;
            transition: opacity 0.6s ease;
            mix-blend-mode: screen;
        }
        .hero-visual[data-phase="2"] .hero-spectral,
        .hero-visual[data-phase="3"] .hero-spectral { opacity: 0.85; }

        .hero-sweep {
            position: absolute;
            left: 0; right: 0;
            height: 80px;
            background: linear-gradient(180deg, transparent, rgba(var(--accent-rgb), 0.25), transparent);
            pointer-events: none;
            display: none;
        }
        .hero-visual[data-phase="2"] .hero-sweep {
            display: block;
            animation: heroSweep 1.6s ease-in-out forwards;
        }
        @keyframes heroSweep {
            0%   { top: -80px; opacity: 0; }
            15%  { opacity: 1; }
            85%  { opacity: 1; }
            100% { top: 100%;  opacity: 0; }
        }

        .hero-status {
            position: absolute;
            top: 40px;
            left: 40px;
            display: flex;
            align-items: center;
            gap: 8px;
        }
        .hero-status-dot {
            width: 8px; height: 8px;
            border-radius: 50%;
            transition: background 0.4s ease, box-shadow 0.4s ease;
        }
        .hero-status-text {
            font-family: var(--font-mono);
            font-size: 11px;
            letter-spacing: 0.08em;
            color: var(--fg-1);
        }

        .hero-readout {
            position: absolute;
            left: 40px; right: 40px; bottom: 40px;
            background: rgba(0,0,0,0.6);
            backdrop-filter: blur(8px);
            -webkit-backdrop-filter: blur(8px);
            border: 1px solid var(--line);
            border-radius: 10px;
            padding: 16px;
        }
        .hero-readout-head {
            display: flex;
            justify-content: space-between;
            margin-bottom: 10px;
            font-family: var(--font-mono);
            font-size: 10px;
            letter-spacing: 0.10em;
            color: var(--fg-3);
        }
        .hero-readout-status { color: var(--accent); }
        .hero-readout-bits {
            font-family: var(--font-mono);
            display: flex;
            flex-wrap: wrap;
            gap: 4px;
            font-size: 13px;
        }
        .hero-readout-bits span {
            display: inline-block;
            text-align: center;
            color: var(--fg-3);
            transition: color 0.3s ease;
        }
        .hero-visual[data-phase="2"] .hero-readout-bits span,
        .hero-visual[data-phase="3"] .hero-readout-bits span {
            color: var(--accent);
        }
        .hero-readout-recipient {
            display: none;
            margin-top: 12px;
            font-family: var(--font-mono);
            font-size: 12px;
            color: var(--fg-1);
            justify-content: space-between;
        }
        .hero-readout-recipient .id { color: var(--accent); }
        .hero-readout-recipient .ts { color: var(--fg-3); }
        .hero-visual[data-phase="3"] .hero-readout-recipient { display: flex; }

        /* ── Stat strip ── */
        .stat-strip {
            padding: 32px 56px;
            border-top: 1px solid var(--line-soft);
            border-bottom: 1px solid var(--line-soft);
            background: var(--bg-1);
        }
        .stat-strip-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 48px;
            max-width: 1440px;
            margin: 0 auto;
        }
        .stat-strip-stat .num {
            font-family: var(--font-mono);
            font-size: 30px;
            letter-spacing: -0.02em;
            color: var(--fg-0);
        }
        .stat-strip-stat .label {
            font-size: 12px;
            color: var(--fg-2);
            margin-top: 6px;
        }

        /* ── Section header (with side button) ── */
        .section-head {
            display: flex;
            justify-content: space-between;
            align-items: flex-end;
            margin-bottom: 56px;
            gap: 24px;
            flex-wrap: wrap;
        }

        /* ── Features preview ── */
        .features-preview {
            padding: 120px 56px;
            max-width: 1440px;
            margin: 0 auto;
        }
        .features-preview-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 16px;
        }
        .feature-card {
            padding: 28px;
            border-radius: 14px;
            background: var(--bg-1);
            border: 1px solid var(--line);
            min-height: 220px;
        }
        .feature-card .title {
            font-family: var(--font-display);
            font-size: 22px;
            font-weight: 500;
            letter-spacing: -0.015em;
            margin-bottom: 14px;
            color: var(--fg-0);
        }
        .feature-card .body {
            font-size: 14px;
            color: var(--fg-1);
            line-height: 1.6;
        }

        /* ── Segment row ── */
        .segments {
            padding: 0 56px 80px;
            max-width: 1440px;
            margin: 0 auto;
        }
        .segments-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 16px;
        }
        .segment-card {
            border-radius: 16px;
            padding: 24px;
            background: var(--bg-1);
            border: 1px solid var(--line);
            display: flex;
            flex-direction: column;
        }
        .segment-imagery {
            position: relative;
            height: 180px;
            border-radius: 10px;
            margin-bottom: 20px;
            border: 1px solid var(--line-soft);
            overflow: hidden;
            background: radial-gradient(ellipse at 50% 120%, rgba(var(--accent-rgb), 0.06) 0%, transparent 60%), var(--bg-2);
        }
        .segment-imagery svg { display: block; width: 100%; height: 100%; }
        /* Animated spectral waveform - Creators */
        .seg-wave-line { fill: none; stroke: var(--accent); stroke-width: 1.5; opacity: 0.85; }
        .seg-wave-line.faint { stroke: var(--accent-2); opacity: 0.35; }
        .seg-mark { fill: var(--accent); }
        @keyframes segMarkPulse { 0%,100% { opacity: 0.25; r: 2.5; } 50% { opacity: 1; r: 4; } }
        .seg-mark.pulse { animation: segMarkPulse 2.4s ease-in-out infinite; }
        /* Fingerprint grid - Studios */
        .seg-cell { fill: var(--accent); }
        @keyframes segCellFlick { 0%,100% { opacity: 0.08; } 50% { opacity: 0.7; } }
        /* Scan sweep - Publishers */
        @keyframes segSweep { 0% { transform: translateX(-30%); } 100% { transform: translateX(130%); } }
        .seg-sweep { animation: segSweep 3.2s cubic-bezier(0.4,0,0.2,1) infinite; }
        .seg-needle { fill: var(--accent-2); }
        @keyframes segNeedleFound { 0%,55% { opacity: 0.2; } 65%,100% { opacity: 1; filter: drop-shadow(0 0 6px var(--accent-2)); } }
        .seg-needle.found { animation: segNeedleFound 3.2s ease-in-out infinite; }
        @media (prefers-reduced-motion: reduce) {
            .seg-mark.pulse, .seg-sweep, .seg-needle.found, .seg-cell { animation: none; }
        }
        .segment-card .tag {
            font-family: var(--font-mono);
            font-size: 11px;
            color: var(--fg-2);
            letter-spacing: 0.10em;
            margin-bottom: 10px;
        }
        .segment-card .title {
            font-family: var(--font-display);
            font-size: 20px;
            font-weight: 500;
            letter-spacing: -0.01em;
            margin-bottom: 10px;
            color: var(--fg-0);
        }
        .segment-card .body {
            font-size: 13px;
            color: var(--fg-1);
            line-height: 1.55;
        }

        /* ── Final CTA ── */
        .final-cta {
            padding: 120px 56px;
            text-align: center;
            position: relative;
            overflow: hidden;
            background: var(--bg-1);
            border-top: 1px solid var(--line-soft);
        }
        /* Spectral hairline accent across the top edge - matches header + CTAs */
        .final-cta::after {
            content: '';
            position: absolute;
            top: 0; left: 0; right: 0; height: 1px;
            background: linear-gradient(90deg,
                transparent 0%,
                rgba(var(--accent-rgb), 0.7) 30%,
                rgba(217, 119, 180, 0.7) 70%,
                transparent 100%);
            pointer-events: none;
        }
        /* Quiet glow rising from the bottom-center */
        .final-cta::before {
            content: '';
            position: absolute;
            bottom: -180px; left: 50%; transform: translateX(-50%);
            width: 760px; height: 420px;
            background: radial-gradient(ellipse at center, rgba(var(--accent-rgb), 0.10) 0%, rgba(217,119,180,0.05) 45%, transparent 72%);
            filter: blur(50px);
            pointer-events: none;
        }
        .final-cta-inner { position: relative; z-index: 1; max-width: 900px; margin: 0 auto; }
        .final-cta h2 {
            font-family: var(--font-display);
            font-size: 72px;
            font-weight: 400;
            letter-spacing: -0.04em;
            line-height: 0.96;
            margin: 0 0 24px;
            color: var(--fg-0);
        }
        .final-cta h2 .italic {
            font-style: italic;
            color: var(--fg-2);
        }
        .final-cta p {
            font-size: 17px;
            color: var(--fg-1);
            margin-bottom: 32px;
        }

        /* ── Responsive ── */
        @media (max-width: 1100px) {
            .home-hero h1 { font-size: 64px; }
            .stat-strip-grid { grid-template-columns: repeat(2, 1fr); gap: 32px; }
        }
        @media (max-width: 880px) {
            .home-hero { padding: 40px 20px 64px; }
            .home-hero-grid { grid-template-columns: 1fr; gap: 40px; }
            .home-hero h1 { font-size: 48px; }
            .stat-strip { padding: 24px 20px; }
            .features-preview { padding: 80px 20px; }
            .features-preview-grid { grid-template-columns: 1fr; }
            .segments { padding: 0 20px 64px; }
            .segments-grid { grid-template-columns: 1fr; }
            .final-cta { padding: 80px 20px; }
            .final-cta h2 { font-size: 44px; }
        }
        @media (max-width: 560px) {
            .home-hero { padding: 28px 16px 40px; }
            .home-hero h1 { font-size: 36px; }
            .home-hero p.lead { font-size: 15px; margin-bottom: 24px; }
            .hero-status, .hero-sweep { display: none; }

            .stat-strip-grid { gap: 20px; }
            .stat-strip-stat .num { font-size: 24px; }

            .features-preview { padding: 48px 16px; }
            .feature-card { padding: 20px; min-height: 0; }
            .feature-card .title { font-size: 18px; }

            .segments { padding: 0 16px 40px; }
            .segment-imagery { height: 140px; }

            .final-cta { padding: 56px 16px; }
            .final-cta h2 { font-size: 32px; }
        }
